What is Aktana?
Aktana is an AI-driven platform that provides intelligent customer engagement solutions for the pharmaceutical and life sciences industries. It offers a suite of tools and services to help companies develop, plan and execute go-to-market strategies with precision throughout the entire product lifecycle.
Key Features of Aktana
- AI-powered tools for identifying and solving execution gaps
- Real-time insights and recommendations for field teams via mobile devices
- Omnichannel orchestration capabilities
- Strategy planning and optimization tools
- Analytics and performance measurement
- Integration with existing CRM and data systems
How Aktana Works
Aktana's platform uses artificial intelligence and machine learning to:
- Analyze data from multiple sources
- Generate insights and recommendations
- Deliver personalized guidance to sales reps and marketers
- Orchestrate omnichannel engagement strategies
- Provide real-time feedback and optimization
The system continuously learns and improves based on outcomes and user feedback.
Pricing
Aktana does not publicly disclose pricing information. As an enterprise solution for large pharmaceutical companies, pricing is likely customized based on company size, number of users, and specific capabilities required. Interested companies would need to contact Aktana directly for a quote.
Helpful Tips for Using Aktana
- Integrate Aktana with your existing CRM and data systems for maximum impact
- Provide thorough training to field teams on using the mobile app and recommendations
- Use the analytics tools to track KPIs and optimize performance over time
- Leverage the strategy planning capabilities for pre-launch and in-market products
- Take advantage of Aktana's consulting services to accelerate implementation
Frequently Asked Questions
What types of companies use Aktana?
Aktana is primarily used by pharmaceutical and life sciences companies, including over half of the top 20 global pharma companies.
Does Aktana work with medical device companies?
Yes, Aktana offers solutions for medical technology (MedTech) companies in addition to pharmaceutical firms.
How does Aktana improve sales performance?
Aktana claims to deliver up to 22% increased operational efficiency and 6% sales lift in less than one year for its customers.
Is Aktana available globally?
Yes, Aktana works with companies and brands around the world, with over 350 brands using the platform globally.
How does Aktana handle data privacy and security?
As an enterprise solution handling sensitive data, Aktana likely has robust security measures in place, but interested companies should inquire about specific data protection protocols during the sales process.