Brandwatch

Understand and engage with your customers at the speed of social with Brandwatch, the social suite built for our fast-moving world.

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Brandwatch

Introduction

What is Brandwatch?

Brandwatch is a comprehensive social media intelligence and management platform that helps businesses understand and engage with consumers across digital channels. It offers a suite of tools for consumer intelligence, social media management, influencer marketing, and media insights.

Key Features of Brandwatch

  • Consumer Intelligence: Analyze billions of online conversations to understand customers, track brand sentiment, and identify emerging trends
  • Social Media Management: Manage multiple social channels, create content, and engage with audiences from a unified platform
  • Influencer Marketing: Discover relevant influencers and manage influencer campaigns
  • Media Intelligence & Insights: Access expert analysis and consulting services
  • AI-powered capabilities: Leverage advanced AI like Iris to work smarter and uncover deeper insights
  • Extensive data coverage: Monitor conversations across social media, blogs, news sites, forums and more

How to Use Brandwatch

  1. Choose the appropriate solution(s) for your needs (Consumer Intelligence, Social Media Management, etc.)
  2. Set up monitoring for your brand, competitors, industry topics
  3. Use AI-powered analytics to uncover insights from the data
  4. Create and schedule social media content using the content calendar
  5. Engage with customers across channels via the unified social inbox
  6. Measure results and ROI with comprehensive reporting

Pricing

Brandwatch offers customized pricing based on needs. Contact their sales team for a quote tailored to your business requirements.

Helpful Tips

  • Take advantage of the free Brandwatch Academy to get certified and maximize your use of the platform
  • Leverage the AI assistant Iris to automate insights discovery and save time
  • Use Boolean queries to create highly targeted searches and data sets
  • Set up real-time alerts to stay on top of emerging trends and issues

Frequently Asked Questions

  1. What industries does Brandwatch serve? Brandwatch serves a wide range of industries including retail, CPG, financial services, technology, healthcare, and more.

  2. Can I try Brandwatch before purchasing? Yes, Brandwatch offers demos and trials. Contact their sales team to set one up.

  3. What social networks does Brandwatch cover? Brandwatch covers all major social networks including Twitter, Facebook, Instagram, YouTube, TikTok, LinkedIn and more.

  4. How does Brandwatch compare to other social listening tools? Brandwatch is consistently recognized as a leader by industry analysts for its comprehensive capabilities, data coverage, and AI-powered insights.

  5. Is Brandwatch suitable for small businesses? While Brandwatch offers enterprise-level solutions, they have options suitable for businesses of various sizes. Discuss your specific needs with their team.