What is SAP Emarsys?
SAP Emarsys is an AI-powered omnichannel customer engagement platform designed to help marketers deliver personalized experiences across multiple channels. It enables businesses to build, launch, and scale AI-driven marketing campaigns that drive measurable business outcomes.
Key Features of SAP Emarsys
- AI Marketing: Uses artificial intelligence to predict, automate, and personalize customer interactions
- Personalization: Enriches customer data with AI-driven insights to deliver personalized experiences across channels
- Customer Data Management: Unifies data from multiple sources to activate personalized interactions
- Marketing Automation: Executes simple and complex cross-channel marketing campaigns at scale
- Omnichannel Marketing: Delivers consistent messaging across email, web, mobile, ads, and other channels
- Customer Loyalty: Native loyalty solution to engage customers and build brand loyalty
- Pre-built Strategies and Tactics: Ready-to-deploy best practice marketing journeys
- Advanced Analytics: AI-powered predictive analytics and performance measurement
- Technology Integrations: Connects with partner solutions to extend capabilities
How to Use SAP Emarsys
- Unify customer data from multiple sources into a single platform
- Leverage AI to generate insights and segment customers
- Build personalized, omnichannel marketing campaigns
- Automate campaign execution across channels like email, web, mobile, ads etc.
- Measure performance and optimize campaigns using analytics
- Scale marketing efforts using pre-built strategies and tactics
- Integrate with other business systems and partner solutions as needed
Pricing
SAP Emarsys does not publicly disclose pricing information. As an enterprise-grade solution, pricing is likely customized based on factors like:
- Number of contacts/customers
- Channels and features required
- Scale of marketing operations
- Integration needs
Interested businesses need to contact SAP Emarsys sales for a custom quote.
Helpful Tips for Using SAP Emarsys
- Start with your key marketing objectives and KPIs in mind
- Take advantage of the pre-built strategies to quickly launch campaigns
- Leverage the AI capabilities for advanced personalization and automation
- Integrate customer data from all relevant sources for a unified view
- Use A/B testing to optimize campaign performance
- Regularly review analytics to identify opportunities for improvement
- Attend SAP Emarsys training and events to maximize platform usage
Frequently Asked Questions
What industries does SAP Emarsys serve?
SAP Emarsys caters to various industries including retail, e-commerce, consumer products, travel & hospitality, sports & entertainment, and media & communications.
Does SAP Emarsys integrate with other SAP products?
Yes, SAP Emarsys integrates with other SAP solutions as part of the broader SAP ecosystem.
What channels does SAP Emarsys support?
SAP Emarsys supports multiple channels including email, web, digital ads, SMS, mobile wallet, mobile apps, conversational messaging, direct mail, in-store, and contact centers.
Is SAP Emarsys suitable for small businesses?
While SAP Emarsys offers powerful features, it is primarily designed for mid-size to large enterprises with complex marketing needs. Small businesses may find more suitable alternatives.
How does SAP Emarsys use AI in marketing?
SAP Emarsys leverages AI for predictive analytics, customer segmentation, personalization, campaign optimization, and automating marketing processes.