Bloomreach Engagement | Bloomreach

Combining the power of a customer data platform with omnichannel marketing automation to offer tailor-made experiences across all digital touchpoints.

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Bloomreach Engagement | Bloomreach

Introduction

What is Bloomreach Engagement?

Bloomreach Engagement is an AI-powered marketing automation platform that helps brands deliver personalized customer experiences across multiple channels. It combines a customer data engine, AI-driven automation, and omnichannel campaign capabilities to enable marketers to create targeted, relevant marketing campaigns at scale.

Key Features of Bloomreach Engagement

  • Unified customer data platform that centralizes online and offline customer data
  • AI-powered personalization and automation using Loomi AI
  • Omnichannel campaign orchestration across 13+ channels including email, SMS, web, mobile app, ads, etc.
  • Drag-and-drop workflow builder for creating customer journeys
  • Advanced reporting and analytics
  • Custom attribution modeling
  • 130+ pre-built integrations with ecommerce platforms and other tools

How Bloomreach Engagement Works

  1. Centralizes customer data from multiple sources into a unified customer profile
  2. Uses AI to analyze data and generate insights on customer behavior and preferences
  3. Enables marketers to create personalized, automated campaigns across channels
  4. Provides tools to orchestrate omnichannel customer journeys
  5. Delivers real-time personalization on websites, emails, apps, etc.
  6. Tracks performance and ROI with advanced analytics and reporting

Pricing

Bloomreach Engagement uses a flexible pricing model based primarily on data volume and communication volume (e.g. number of emails/SMS sent). Pricing is customized for each client rather than using fixed tiers. The platform is designed to scale for both fast-growing companies and large enterprises.

Helpful Tips for Using Bloomreach Engagement

  • Take advantage of the 130+ pre-built integrations to easily connect your existing tech stack
  • Leverage the AI-powered automation to save time on campaign creation and optimization
  • Use the drag-and-drop journey builder to create sophisticated, multi-channel customer flows
  • Experiment with personalization across different channels to improve engagement
  • Utilize the advanced analytics to continually refine your marketing strategy

Frequently Asked Questions

  1. How does Bloomreach Engagement differ from other marketing platforms? Bloomreach Engagement combines customer data, AI, and omnichannel capabilities in one platform, eliminating the need for multiple point solutions.

  2. What types of companies use Bloomreach Engagement? It's used by both fast-growing companies and large enterprises across industries like retail, travel, food & beverage, fintech, and B2B.

  3. Does Bloomreach Engagement integrate with my existing tools? Yes, it offers 130+ pre-built integrations with major ecommerce platforms and other marketing technologies.

  4. How does the AI component (Loomi AI) work? Loomi AI analyzes customer data to automate tasks, predict behavior, optimize campaigns, and deliver personalized experiences at scale.

  5. Is Bloomreach Engagement secure and compliant? Yes, Bloomreach prioritizes security and compliance, enabling teams to create and manage campaigns securely and in line with regulations.