Looker business intelligence platform embedded analytics | Google Cloud

Looker is an enterprise platform for BI, data applications, and embedded analytics that helps you explore and share insights in real time.

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Looker business intelligence platform embedded analytics | Google Cloud

Introduction

What is Looker?

Looker is a business intelligence and analytics platform that enables organizations to:

  • Analyze governed data
  • Deliver business insights
  • Build AI-powered applications

It leverages Google's AI capabilities and cloud infrastructure to provide an intelligent BI solution with:

  • Foundational AI
  • Cloud-first architecture
  • Industry-leading APIs
  • Flexible semantic layer

Key Features

  • Universal semantic modeling layer - Provides a single place to curate and govern key business metrics

  • AI-powered analytics - Uses Gemini AI to accelerate analytical workflows like visualization creation, formula building, data modeling, and report generation

  • Powerful embedded capabilities - Allows building custom data experiences and applications with interactive dashboards and robust APIs

  • Visual and self-service analytics - Offers enterprise dashboards and ad-hoc reporting through Looker and Looker Studio

  • Google Cloud integration - Seamlessly integrates with Google Cloud's secure ecosystem

How It Works

Looker acts as a "Google for your business data", making organizational information accessible and useful. It enables:

  • Data analysis
  • Insight delivery
  • Custom application building
  • Storytelling with data visualizations

Common Use Cases

  • Reducing cross-cloud spending
  • Analyzing marketing data
  • Creating custom data/AI applications
  • Monetizing business data
  • Enhancing collaboration
  • Powering analytics with BigQuery

Pricing

Looker pricing has two components:

  1. Platform pricing - Cost to run a Looker instance
  2. User pricing - Licensing costs for individual users

Specific pricing requires contacting sales for a custom quote. Different editions are available:

  • Standard
  • Enterprise
  • Embed

User license types include Developer, Standard, and Viewer.

Helpful Tips

  • Start with the free trial to explore capabilities
  • Leverage pre-built content in the Looker Marketplace
  • Use Looker's semantic modeling to ensure consistent metrics
  • Take advantage of embedded analytics to build custom data apps
  • Integrate with other Google Cloud services like BigQuery