What is MarketMuse?
MarketMuse is an AI-powered content planning and optimization software designed to help content teams create more effective content strategies. It uses advanced artificial intelligence to analyze content inventories, identify topic opportunities, and provide data-driven recommendations for content creation and optimization.
Key Features of MarketMuse
- Topic authority analysis: Identifies areas where a website already has topical authority and opportunities to expand it
- Competitor gap analysis: Finds content opportunities that competitors have overlooked
- Personalized difficulty scoring: Shows which topics are easiest or hardest for a specific site to rank for
- AI-generated content plans: Creates customized content roadmaps showing what to create or update
- Content optimization recommendations: Provides suggestions to improve content structure, expertise, and depth
- Link recommendations: Helps build effective content clusters through strategic internal linking
- Quality analysis: Evaluates content for expertise, comprehensiveness, structure, and differentiation
How to Use MarketMuse
- Connect your website to analyze your existing content inventory
- Use the AI-powered tools to identify high-value topic clusters and content opportunities
- Generate personalized content plans showing what to create or update
- Optimize existing content using MarketMuse's recommendations
- Create new content briefs informed by MarketMuse's data and insights
- Continuously monitor performance and adjust strategy based on MarketMuse's analytics
Pricing
MarketMuse offers a free trial to get started. For full pricing details, users need to contact the company directly as they offer custom plans based on specific needs and usage levels.
Helpful Tips for Using MarketMuse
- Focus on building topical authority in key areas rather than just individual keywords
- Use the competitor gap analysis to find unique content angles
- Pay attention to the personalized difficulty scores when prioritizing topics
- Leverage the AI-generated content plans to streamline your content strategy process
- Use the optimization recommendations to improve existing content, not just new pieces
- Regularly review your content inventory analysis to identify new opportunities
Frequently Asked Questions
Who uses MarketMuse?
MarketMuse is used by content teams at brands, publishers, and agencies. Typical users include SEOs, content strategists, editors, writers, and digital/content managers.
Is MarketMuse truly an AI solution?
Yes, MarketMuse has used AI in its product for over ten years. It uses a combination of proprietary and open-source algorithms to analyze content and provide recommendations.
Does MarketMuse manage my content like a CMS?
No, MarketMuse does not replace a CMS. It creates a content inventory with data points to help you make content decisions, but does not directly manage or change your content.
Will MarketMuse write content for me?
While MarketMuse's Optimize application has some generative AI capabilities to assist with content creation, it does not fully write content for customers. Its strength lies in helping you understand what to write and how to improve existing content.
Why choose MarketMuse over other platforms?
MarketMuse differentiates itself through:
- Proprietary data and AI vs. commodity data
- Rapid cluster analyses and content plans
- Content inventories and research workflows
- Streamlined research and auditing processes
- Patented topic modeling technology for high-quality suggestions