What is Optimove?
Optimove is a Customer-Led Marketing Platform that leverages a real-time customer data platform (CDP) to orchestrate personalized multichannel campaigns optimized by AI. It enables brands to deliver personalized experiences across web, app, and marketing channels in real-time.
Key Features of Optimove
- Real-time CDP for unified customer data
- AI-powered campaign orchestration and optimization
- Multichannel execution across email, push, SMS, ads, etc.
- Personalization capabilities for web and app experiences
- Gamification and promotions engine
- Live sports marketing capabilities
- Industry-specific solutions for iGaming, retail, forex, etc.
How to Use Optimove
- Unify customer data in the real-time CDP
- Use AI to segment customers and determine optimal messaging/timing
- Create personalized multichannel campaigns
- Execute campaigns across owned and paid channels
- Measure results and optimize with AI
Pricing
Optimove does not publicly disclose pricing. They offer customized pricing based on company size, industry, and specific needs. Interested companies can request a demo for more pricing details.
Helpful Tips
- Start with key use cases aligned to business goals
- Leverage Optimove's industry expertise and best practices
- Take advantage of the Optimove Academy for training
- Use the OptiCircle customer community to learn from peers
Frequently Asked Questions
What industries does Optimove serve?
Optimove has solutions for iGaming, retail, forex, social games, mobile apps and more. Their platform can be customized for various B2C industries.
How does Optimove use AI?
Optimove uses AI for customer segmentation, campaign orchestration, send time optimization, content recommendations, and overall campaign performance optimization.
What channels can Optimove execute campaigns on?
Optimove can execute campaigns across email, mobile push, in-app messaging, SMS, web push, digital ads, and more. It also integrates with other marketing technologies.
Does Optimove offer a CDP?
Yes, Optimove includes a real-time customer data platform (CDP) as part of its core offering to unify customer data for personalization and campaign orchestration.
How does Optimove compare to other marketing platforms?
Gartner named Optimove a Visionary Leader in its Magic Quadrant for Multichannel Marketing Hubs, positioning it furthest on the Completeness of Vision axis. Forrester also recognizes Optimove as a leader in customer-led marketing.