Hyper-Personalised Brand Messaging at Scale

Discover enterprise tools for hyper-personalised brand communications. Engage with your audience on their terms to stay relevant and successful.

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Hyper-Personalised Brand Messaging at Scale

Introduction

What is Jacquard?

Jacquard is an enterprise tooling platform for brand messaging at scale. It provides hyper-personalized brand communications using AI and machine learning technologies. The platform is designed to help brands engage with people on their terms to remain relevant and successful in the new era of personalized marketing.

Key Features of Jacquard

  • Purpose-built architecture specifically designed for brand messaging
  • Expert language calibration by computational linguists
  • Ability to generate up to 2,500 curated message variants for major channels in 30 seconds
  • Performance prediction engine that beats human control 94% of the time
  • Real-time API and data ingestion that integrates with existing tech stacks
  • Over 50 customizable brand language settings
  • Personalization engine to create tailored messaging at scale

How Jacquard Works

Jacquard uses a combination of AI technologies and human expertise:

  1. The Generation Engine creates brand-safe messaging content at scale
  2. Computational linguists fine-tune the AI models for language compliance
  3. The Performance Prediction Engine curates the generated output
  4. The Optimization Engine runs A/B testing to improve messaging in real-time
  5. The Personalization Engine taps into customer data to deliver contextually relevant messages

Pricing Options

Jacquard offers three main packages:

  1. Core Platform (Jacquard) - For brand messaging that resonates everywhere
  2. Audience Optimization Add-on - For content generation, curation and optimization at scale
  3. Personalized Campaigns Add-on - For relevant communication with individuals

Exact pricing is not provided on the website. Interested companies are encouraged to book a demo for more details.

Helpful Tips for Using Jacquard

  • Integrate Jacquard into your existing workflow to multiply messaging output
  • Use the performance prediction to identify top-performing content variants
  • Leverage the personalization capabilities to tailor messaging to individual customers
  • Take advantage of the real-time optimization to continuously improve campaigns
  • Work with Jacquard's computational linguists to fine-tune the AI for your brand voice

Frequently Asked Questions

  1. How does Jacquard differ from using public large language models? Jacquard goes beyond public LLMs by using a custom content tree and brand-specific language models, providing more control and brand safety.

  2. Can Jacquard integrate with my existing marketing tools? Yes, Jacquard has a channel-agnostic API that can integrate with leading customer engagement platforms.

  3. How accurate is Jacquard's performance prediction? The platform claims to beat human control 94% of the time without optimization, and 100% over time with optimization.

  4. Is Jacquard suitable for multi-language campaigns? Yes, Jacquard's computational linguists fine-tune models for regional and language compliance.

  5. How does Jacquard ensure brand consistency? The platform uses over 50 customizable brand language settings and works with your brand team to maintain strict quality control.