Seventh Sense | Email Send Time Optimization for HubSpot and Marketo

Email delivery optimization for HubSpot and Marketo.

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Seventh Sense | Email Send Time Optimization for HubSpot and Marketo

Introduction

What is Seventh Sense?

Seventh Sense is an AI-powered email delivery optimization platform designed specifically for HubSpot and Marketo users. It uses artificial intelligence to personalize email send times and frequencies for each individual recipient in a database, with the goal of improving email marketing performance.

Key Features of Seventh Sense

  • Send Time Optimization: Automatically delivers emails to each recipient at their most optimal engagement time
  • Email Throttling: Spreads out email sends to improve deliverability and manage load on systems
  • Frequency Optimization: Segments recipients and sends emails at their preferred frequency
  • Deliverability Improvement: Increases sender reputation and inbox placement by boosting engagement
  • Knowledge Transfer: Shares data on individual engagement times across sales and marketing teams
  • Integration with HubSpot and Marketo: Designed to work seamlessly with these popular marketing automation platforms

How to Use Seventh Sense

  1. Integrate Seventh Sense with your HubSpot or Marketo account
  2. Allow the AI to analyze your existing email engagement data
  3. Set up email campaigns as normal in HubSpot/Marketo
  4. Seventh Sense will automatically optimize send times and frequencies
  5. Monitor improved metrics like open rates, click rates, and conversions
  6. Adjust settings as needed based on results

Pricing

Seventh Sense does not publicly list pricing on their website. Interested users need to contact the company for a customized quote based on their specific needs and email volume. They offer pricing plans for both HubSpot and Marketo users.

Helpful Tips for Using Seventh Sense

  • Give the AI time to learn - results typically improve over time as more data is gathered
  • Use A/B testing to compare optimized vs non-optimized campaigns
  • Take advantage of the throttling feature to spread out large email sends
  • Leverage the engagement data across your sales and marketing teams
  • Monitor deliverability metrics closely to see improvements

Frequently Asked Questions

  1. How much can Seventh Sense improve email performance? Customers report seeing increases in email engagement ranging from 7% to over 100%.

  2. Does it work with both B2B and B2C email marketing? Yes, Seventh Sense can optimize email sends for both business and consumer audiences.

  3. Will it change the content of my emails? No, Seventh Sense only optimizes send times and frequencies. You still control all email content.

  4. How long does it take to see results? Most users start seeing improvements within a few weeks, with results continuing to improve over time.

  5. Can I still manually schedule emails if needed? Yes, you maintain full control and can override the AI recommendations when necessary.